Go-to-market advisory COHORT
WHO THIS GTM ADVISORY COHORT IS FOR
This advisory cohort is designed for early-stage founders who want clarity, structure, and a repeatable approach to growth. If you are still relying on founder led sales, struggling to articulate your value, unsure which customers to prioritize, or preparing to fundraise with a stronger Go-to-Market story, you are in the right place.
The program is delivered in a small cohort, giving you the chance to learn alongside other founders who are navigating similar challenges. The peer environment adds shared insight and real examples that strengthen everything you build.
By the end of the eight weeks, you will have:
- Positioning and messaging that resonate with buyers
- A clear ICP and focus so you stop chasing the wrong deals
- A repeatable Go-to-Market motion you can run with confidence
- A simple and effective founder led sales approach
- Marketing fundamentals tied directly to your product value
- A 6-12 month GTM roadmap that aligns your team and your growth
Everything you build is shaped by guidance from experienced leaders across Revenue, Product, and Marketing, so you are never building alone, and you are never guessing.
Together, this is the GTM system you’ve never had access to...until now.
Go-to-market advisory COHORT
WHY WE CREATED THE GO-TO-MARKET ADVISORY COHORT FOR FOUNDERS
Founders are forced to be the product visionary, the salesperson, the marketer, and the strategist all at once. But scaling requires clarity, structure, and alignment across every part of your Go-to-Market strategy.
Without a clear Go-to-Market strategy, founders spend valuable time and capital on efforts that do not create momentum. A structured GTM process prevents wasted budget, misaligned execution, and slow revenue growth.
This accelerator was created by a team with deep experience as a Chief Revenue Officer, a Chief Product Officer, and a Chief Marketing Officer. Together we combine revenue, product, and marketing expertise so founders can build a Go-to-Market engine that works in the real world.
This is not theory. It is a practical, operator led program based on the same approaches used to help dozens of companies find product market fit, strengthen their positioning, accelerate revenue, and prepare for scale.
meet the cohort guides
Kristi Gaudioso
Kristi Gaudioso
Kristi Gaudioso
Kristi Gaudioso is a sales, GTM and revenue strategist with 25+ years guiding SaaS, AI, fintech, and enterprise organizations. Her expertise includes buyer psychology, sales motion design, and the systems that create predictable revenue. Kristi works with early-stage founders to build clear, scalable Go-to-Market foundations that turn vision into repeatable growth.
Adrienne Rupp
Kristi Gaudioso
Kristi Gaudioso
Adrienne Rupp is a marketing strategist and business leader with 20+ years guiding GTM, brand, and communications strategy across healthcare, technology, and service-based organizations. She excels at messaging clarity, demand generation, and aligning teams around a shared story. Adrienne helps founders strengthen their market position and accelerate growth with confidence.
Kristy Tupper
Kristi Gaudioso
Kristy Tupper
Kristy Tupper is a strategy and innovation advisor with 25+ years helping founders, high-growth teams, and healthcare organizations bring ideas to market. She excels at GTM strategy, product definition, customer insight, and value proposition design. A PMP, CBAP, and IDEO-trained design thinker, Kristy translates complexity into practical plans for sustainable growth.